Last few month at work we have been working really hard to get some of the projects completed. We have been able to release two small projects out so far, both of which were listed on Apple app stores "New & Noteworthy" list. The next batch of apps are almost completed now. Above screenshots are from one of them. Can't tell much about the project now, but it's a useful tool and an exciting project.
Been working on a few more ideas, which I hope to start work soon on. Working for a start up is always challenging and demanding. I don't think many people are good at handling the pressures of working for startups. It always sounds exciting (and is too) but from experience I can tell it's not easy.
From coming up with an idea, developing the concept and getting that converted into an app is no easy job. There are thousands of competitors out there and you need to ensure that yours gets the needed attention. That's a huge challenge.
I guess the success factors are a creative, hard working team and staying focused. Obviously the financial factors is one of the most important part of a startup, but that can also be the most stressful thing too. While ensuring the ROI's and keeping a team of developers happy and motivated; that again is not an easy job.